Little Bosses Everywhere - Bridget Read - English

Multilevel marketing companies like Amway, Mary Kay, and Herbalife advertise the ultimate business opportunity: the chance to be your own boss. In exchange for peddling their wares, they offer a world of pink Cadillacs, white-columned mansions, tropical vacations, and—most precious of all—financial freedom. If, that is, you’re willing to shell out for expensive products, recruit everyone you know to buy them, and make them recruit everyone they know to do the same—thus creating the “multiple levels” of multilevel marketing, or MLM.
Despite overwhelming evidence that multilevel marketing causes most of its participants to lose their money, and that many MLM companies are pyramid schemes, the industry’s dubious origins, inextricably tied to well-known ideological figures like Ronald Reagan, have escaped public scrutiny. Behind the scenes of American life, MLM has slithered in the wake of every economic crisis of the last century, from the Depression to the pandemic, ensnaring laid-off workers, stay-at-home moms, teachers, nurses—anyone who has been left behind by inequality.

irina43

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